Service Product Marketing Essay Example | Topics and Well Written Essays - 3500 words

Service Product Marketing - Essay Example To assist with process of analysing this statement, definitions of experience, services and goods are set out below. There are of course variations of the definitions available to describe experiences, services and goods. Another consideration is the relationship between experiences, services and goods plus whether each is clearly distinctive from the other especially if one considers how closely related they are to each other. Where it has been considered relevant political or economic backgrounds have been included to give this work greater depth. Experiences are what people have felt or feel when they use goods and services providing the basis for future purchases and behaviour. Providing good experiences can be the key to commercial success. People can buy goods and services because they want to do so or because they have to. The portrayal that some goods and services can provide certain kinds of experiences can make people think need rather than just want goods and services (Ison, 2000, p.48). Economists used to concentrate almost exclusively on the economic experiences of companies and manufacturers rather than the experiences of the consumers of services and goods. It was generally believed that the experiences of companies were distinct from any services and goods that they offered. However the economic experiences of firms should be analysed to make the delivery of services and goods more effective and cheaper to provide. The link between using experiences to lower costs and pass on the savings to customers in the form of lower prices was appreciated by aircraft and car makers during the 1920s, and if Henry Ford’s adoption of mass production method is taken into account earlier than that. In other words it is a different slant on the theories relating to economies of scale (Schnaars, 1998, p. 45). More recently economists, market researchers and

Histoy Final Essay Example | Topics and Well Written Essays - 250 words

Histoy Final - Essay Example He was known as one of the â€Å"Fathers of the Church† his writings are the secondary foundation of the Christian faith. St. Augustine has been especially influential in molding belief in Christianity. His â€Å"Confessions and The e City of God† has been the most important repositories of Christian teaching (134). The Treaty of Verdun in 843 during the Holy Roman Empire is the treaty that established peace and is one of the most important treaties in world history because its general linguistic and cultural borders it established still exist today (746). Charlemagne was the greatest of German kings and was also known as Charles the Great (768–800) and the first Holy Roman Emperor (800–814) of the empire. He was also the first German ruler to accept Roman Christianity. He was rewarded with the establishment of the largest territory under one ruler since Roman times and by Pope Leo III’s granting him the title of Emperor (138). The Crusades during the medieval era contributed to peace in Europe by allowing young nobles to exercise their warlike impulses in a church-approved arena. Starting with the First Crusade in 1096, thousands of aggressive sons of the nobility went to Palestine or Eastern Europe to fight the nonbelievers thus recovering the long-lost Holy Land-Jerusalem (251). The Bourgeoisie during the Economic Revival-11th century are people in the upper middle class: doctors, lawyers, royal and clerical officeholders, and the merchants. They were educated, status-conscious people who lived within the bourg which a walled settlement was meant to protect life and property. The One Hundred Years War dealt a heavy blow to the French monarchy during the European Middle Ages, which was rescued from disintegration through Joan of Arc. The war also ended the domination of the field of battle by noble horsemen and started the coming of modern gunpowder warfare (252). The Great Schism during the European Middle Ages (1378–1417) marked