Mcdonalds Marketing Communication Strategy Assignment

Marketing Communications Strategy – Our Marketing Communication Strategy will be mainly focussing on advertising and personal selling in the marketing communications mix, with a television commercial for advertising and in store marketing for personal selling. – The television commercial will be a short introduction of our product with associations of the season, surrounded with the McDonald feelings and sounds which come always with their commercials. The in store marketing consist of billboards in the stores of the new product and, which we think is very important, trained cashiers who are asking every customer, after they made their order, if they want to add the ‘Vla’ to their order. – We choose television because it’s relatively cheap to reach a very large audience. We think is important to let the whole country know about our product (product awareness). This product is for everybody in the Netherlands, although some segments will be pur chasing it more than others (families for example).With television we can bring the associations of the season with our product, which is valuable. We do not use television for direct-response purposes, but want to let the customer know about our product and make them curious. The next time they step into a McDonald’s branch they are aware and curious of the existing of the product and that will result in a higher chance that the customer purchase the ‘Vla’. – Furthermore we choose in store marketing because it’s a very effective and cheap way to let McDonald consumers purchase the ‘Vla’.We use it to reinforces the television commercial, because customers already notice the existence of the product, maybe are already benevolent to try the new product. If they see the product on billboards in the store and thereafter are asked proactively to them if they want to try the new product the chance that they will purchase the product will incr eases substantially. Now we can speak of a integrated marketing communication mix for our product. Summarize the main features of all the company's products. State what other products your company produces, and describe briefly where the new product fits into your existing product line. To start with, the products of McDonalds are fast food products which have consistent quality, are easy deliverable and consistent across all markets in their taste and their range of products. – McDonalds have a broad scale of products. The main food product is the hamburger. They serve it in different variants. Fish burgers, chicken nuggets, salads and fries complement the main products. – You can pick menus of these products, which comes with drinks or milkshakes. The Happy meal is worth mentioning, which is the popular menu for the kids. – Relatively new for McDonalds are the breakfast products. Then you have the Dessert products, where our product fits perfectly into. â€⠀œ If you look at the temporary Desserts of McDonalds we differentiate the McFlurry, Apple pie, Donut, Sundea Ice cream, Chocolate Muffin, Softice and Fresh Fruit. – We think our product ‘Vla’ will perfectly fits into the range of Dessert products McDonalds is serving at the moment. It a totally other product then the contemporary Dessert McDonalds serve. But more important: it’s already a popular, traditional Dutch, dessert and serving it in the McDonalds will be valued by the customers in different moods.Like customers who eating a menu and love to finish with the ‘Vla’, customers just walking by and order a ‘Vla’ for on the way and also not to forget: the kids will love the (smaller sized) Vla in their Happy Meal. It’s a healthier alternative then the other contemporary products except the fresh fruit. So parents are also more likable to choose this dessert for their children instead of the other more fat making desserts . SWOT Analyses: Strengths – What do you do well? – Holiday season associations – Bringing a typical Dutch dessert – Good quality/price ratio Good products in the McDonald’s strategy of serve worldwide similar products with in addition serve in every country local products that are influenced by the local kitchen. Our product is the local product influenced by the local culture. Weaknesses – What are you not so good at? Where might you need to improve? – Only holiday season (for the test phase, if it will succeed we will bring more seasonal Vla’s) – High cost of marketing with our form of marketing communication, the television commercials. Will we generate enough revenues from the dessert? – If we don’t capture the market, we will fail in advanceOpportunities – What's coming that might be an opportunity? – The timing of our product, in the season of ‘Sinterklaas’ and Chrismas. â €“ To convince tourists that they must try the traditional product ‘Vla’ as their Dessert. – Make our product ‘the’ traditional product of McDonald’s, which will be a classical McDonald Dessert in the next decennia. Threats – What's coming that might cause you problems? – Cannibalize the present Desserts of McDonalds that are available in the Netherlands. – Bring a product that is similar with products in supermarkets (Albert Heijn, Dirk van den Broek, C1000 etc).

President Jackson on the Twenty Dollar Bill

Jackson on the Twenty Dollar Bill Taylor Alton, 7th 11/13/11 I do not believe that President Jackson should be on the twenty dollar bill. He was not a man of good; all he cared about was pleasing himself and making other people believe he was doing good; manipulating them. Andrew Jackson was only concerned with keeping the union together. If he could get people to see that he could keep the states one nation then he would gain fame. I find this very ironic, he hated paper money and actually preferred coins, and people want him to be on the twenty dollar bill.The last reason I don’t want him on the twenty dollar bill is because of the way he treated the slaves and slavery in itself. Why should we put a man on money that does not deserve it? Andrew Jackson was a one man show unless it came to putting on a fake smile to â€Å"win† over his followers support. If something that he saw posed as a threat to his ideas then it was no good. Take cooperation’s or businesses for example, Andrew Jackson and most of his Democratic followers feared the growing economic and political power exercised by some corporations.Their ability to amass wealth, through banking and manufacturing operations, and to influence and even coerce individual citizens, posed a threat to the Jeffersonian ideals that Jackson held dear. So once again, those companies threatened his power and he did not like that. Andrew Jackson believed that the Second Bank of the United States was unconstitutional and that it posed a serious threat to the American economy and its democratic political institutions. Though its charter was not set to expire until 1836, BUS (Bank of the U. S. ) president Nicholas Biddle requested and received a congressional re-charter in 1832.Jackson decided to veto the bill. Jackson escalated this so-called â€Å"Bank War† in 1833 when he removed federal government funds that were on deposit with the BUS and distributed them to loyal state banks. Thatâ€⠄¢s not right of him to do that, in my opinion it doesn’t matter if he’s president or not. It posed as a threat to him and he feared for his own power. Jackson did not even like paper money anyways. He preferred to use coins instead, so putting him on money he wouldn’t even approve of us using is idiotic. Andrew Jackson was a man of action not of philosophy people say.He once was a slave owner before his presidency years. He took up the matter of slavery in only a political aspect. America was supposed to be a land of the free, and yet we have slaves. On July 5, 1852 people gathered in New York to here a speech about Independence Day by an African American former slave Fredrick Douglas. He blamed Andrew Jackson for the spread of slavery in America. He saw him as a hypocritical politician and a hypocritical American. Jackson transformed millions of acres of land that Indians lived on (Indian removal act) in the south into cotton plantations.This probably would ha ve happened without Jackson but he was the heart of this whole idea in making plantations for slaves to work on. Now if he was the man he says he is why would he want more land for African Americans to work on? Maybe Jackson has done some things that have had a positive effect on our nation today but for me I can’t get past all the wrong he’s done as well. He is a man of power and fame and he wants nothing to do with anything that he feels threatens or harms his ideas that he instills in people. He does not deserve the right to be on the twenty dollar bill.

Employment and Social Care Worker Essay

All employees receive a contract of employment within several weeks or before starting a new post. A contract of employment discloses information witch together make up the terms and conditions of the individuals employment, such information includes names of the employer and employee, the scale, rate and frequency of wages, hours of work and any conditions relating to these, job tittle and disruption, place of work and the length of notice to terminate employment. For example within the contract of employment it will state how many hours of work per week the employee will undertake, if the employee fails to comply with these conditions it could lead to disciplinary action or termination of the contract by the employer. Describe the information shown on own payslip. Information that is show on a payslip includes: Payments, Deductions, National Insurance number, Bank Account details, Tax code, Annual salary/ hourly rate, Payroll reference and Pay date. Payment and deductions are shown on a payslip so the individual can see how much they have earned since their last payslip and how much of that pay has been deducted, it is also shown so that if there is a mistake in the amount that has been paid or deducted from them the individual can resolve the problem through the appropriate means. By law every employee has a certain amount deducted from their wages; this covers National insurance and income tax and any other deduction that have been agreed with the employer such as pension contributions. Identify two changes to personal information that must be kept up to date with the employer. Information on employees that must be kept up to date includes, the employee’s home address, Work, home and mobile number and all emergency/ next of Kin contact details. Details such as the employees work home and mobile number must be kept up to date with the employer, if such detail are not kept up to date, and there is an emergency that requires the employees to attend, other employees and the employer will not be able to get hold of the individual as quickly as is needed witch may result in disciplinary action if there was a fatality. It is the employee’s responsibility to update and change any of their own personal information and to inform the manager/employer about such changes. Describe the procedure to follow in the event of a grievance. According to the OCC (Oxfordshire County Council) Resolving Grievances policy the procedure to follow in the event of a grievance is as follows; Employees should aim to resolve most if not all grievances informally. This is done by the employee talking to their line manager or person concerned, such as a service user. The employee should explain clearly what the problem/concern is, and with little disruption the employee should also aim to resolve disputes through discussion and seek to understand the views and perspective of those involved. It is the responsibility of all employees and managers to try and resolve disputes and problems as quickly as possible. If a grievance can not be resolved informally then there is a formal grievance procedure to follow. This involves filling out a grievance form, a ‘written statement for the purpose of the grievance meeting and any investigation. This form is then sent to the employee’s line manager and a copied to the HR management advice team, who will send a letter of conformation of the receipt of the grievance. After this a formal grievance meeting will be arranged, this will involve the employee who filled out the grievance form, the grievance manager and a HR advisor. It is the job of the grievance manager to decide what actions to take at the end of the meeting, this may be that the grievance manager adjourns the meeting to conduct an investigation to obtain more information or they may decide to put in place actions to resolve the matter. Explain agreed ways of working with the employer in the following areas: -Data Protection At ADTS (Abingdon Daytime Support) there are procedures to follow when writing in individuals support notes, to keep their confidentiality. When writing support notes, staff at ADTS make sure that the information they are writing is relevant to that individual, and if other service users need to be mentioned staff are to use their initials and not their full names. -Grievance At ADTS, staffs use an OCC ‘resolving grievances’ policy to resolve any grievance or complaints they may have. This policy states that staffs are to, at first try and resolve the grievance informally, by talking to the individual(s) involved and try to understand each individual’s perspective and put in place actions, such as control measure, to resolve the grievance. If the grievance cannot be resolved informally, staffs are to resolve the grievance formally by arranging a grievance meeting and following actions, stated in the policy to resolve the grievance as quickly as possible and with little distress to those involved. -Conflict Management -Anti-discriminatory practice Staffs, at ADTS, follow OCC policies such as, ‘equality and diversity’ to provide a seamless service which includes all individuals not matter how demanding their needs may be. Staffs at ADTS are encouraged to adapted games and activities for each individual, so that they can join in every activity possible. For example, Staff at ADTS take GE (a service user who attends the day service) Bowling with a small group of more abled service users, GE users a wheelchair to mobilise and has little mobility control over his limbs. -Health and safety At ADTS, staffs follow a local heath and safety policy as well as the OCC Health and Safety policy parts 1, 2 and 3. Part 1 is the general heath and safety policy, part 2 is health and safety for management and part 3 is health and safety for day services. -Confidentiality At ADTS staffs follow the Data protection Act and the OCC ‘confidentiality statement’ to comply legally and respectfully to individuals confidentiality. The confidentiality statement and Data protection Act state that Information should only be shared on a need to know basis, For example if a support worker needed to disclose any information to an individuals GP then the support worker must ensure that the information they give is relevant and only necessary information is given. If staff disclosed information that the GP did not need to know, then that staff member has broken the individuals confidentiality and may face disciplinary actions. -Whistle blowing Explain how own work role contributes to the overall delivery of the service provided. As a social care worker, what you do within the workplace affects the overall service. For example if social care workers put in place a good working practice then the effect on the service overall is a positive one, this is because a good working practices means that the social care worker works with person centred approaches, to make sure the service provided is a inclusive and friendly, leaving service users felling positive and valued as a person. Alternatively as a social care worker, what you do within the workplace can have a negative affect on the overall service provided. For example if a social care worker does not follow a good working practice or doesn’t comply with a policy or procedure then there is a negative affect on the overall service, this may be through negligence, failure to follow a procedure may leave an individual without the appropriate support they need, leading to their need not being met and leaving the individual themselves feeling undervalued and disrespected.

Sociology 461 (400 level) - Philosophy of Arts 1st paper Coursework

Sociology 461 (400 level) - Philosophy of Arts 1st paper - Coursework Example There are many philosophers who have tried to define what art is but in this case, the essay will explore the perspectives of Immanuel Kant and Leo Tolstoy. The essay will show that even though the two philosophers have very different approaches to art, they do agree on its universality in that it transcends contexts. First, the definition of art will be discussed followed by how the philosophers judge art and lastly, conclusion. What is art? Immanuel Kant (1724-1804) defines art as â€Å"production through freedom† (Kant 182). This means that a piece of work must be ground on reason or rational considerations. As such, productions which develop without any rational considerations for Kant cannot be regarded as art but as works of nature. For example, the bees honeycombs though they seem well designed are produced through nature and not human design or action hence cannot be regarded as art. For Kant therefore, human intellect is crucial for a piece of work to be produced and be regarded as an art. Art is therefore a skill of human beings developed through experience or after several trials hence perfection. Art is also liberal in nature according to Kant hence does not need compulsion but free spirit (p. 183). Leo Tolstoy (1828-1910) on the other hand, refutes this claim by Kant of art being the product of a rational mind and emphasizes on the role of emotions. For Tolstoy, art is an activity aimed a t conveying the feelings or â€Å"means of communication among people† (Tolstoy 37). In this case, the artist is given great importance in that he or she has to arouse feelings in people. Art is therefore, a human activity whereby one man consciously conveys to others, by certain external signs (movements, lines, colours, sounds), the feelings he/she has experienced (p. 37-40). The audience thus must be infected by those feelings and experience them otherwise the piece of work would cease to be an art. For example, a poem should

Case Study Summary Essay Example | Topics and Well Written Essays - 1000 words

Case Study Summary - Essay Example Most of the processes are automated, but there is a need for human intervention for checking the system. This translated into the scenario where unexpected demand or troubles with the equipments caused inventory management and customer service problems. The year of 1999 was very difficult due to weak international economies, a shortened demand, over-capacity, and a squeeze on prices and margins. So the people at Eastman Chemical Company set the goal of better customer service, lowering operating costs, improving plant performance, and reducing inventory costs. There was a clear need for improving the supply chain planning processes. The solution for Eastman Chemical Company was to implement agile demand planning, agile production scheduling, and efficient distribution of inventories. (Ng, 2002: pp. 1-3). Eastman was the first chemical enterprise to do business online. Eastman was an early adopter of the Internet as an excellent medium of information for leveraging its capabilities. Eastman, headquartered in Kingsport, Tennessee, United States, manufactured over 1,200 chemicals, fibers, and plastics. It was one of the top 10 global suppliers of custom-manufactured fine chemicals for pharmaceutical, agricultural, chemicals, and other markets for a wide array of consumer products. On December 5, 2001, the publication Chemical Week placed Eastman worldwide as 43rd by sales, 59th by profitability, and 29th by innovation in the global industry. As a pioneer in e-business, Eastman had the following online strategy: In July, 1999, Eastman launched its Customer Center over the Internet at eastman.com. At the core of Eastman’s e-business strategy there was the Integrated System Solution (ISS) as the technical architecture for implementing the necessary interconnectivity at the supply chain level. By the year of 2001, Eastman was making about 30% of its sales through eastman.com, eastamanmarketplace.com, online marketplaces, EDI and ISS as its

Week 2 Assignment 1.2 Submission Example | Topics and Well Written Essays - 500 words

Week 2 1.2 Submission - Assignment Example Our security team suggested that there might be a direct link between the two events. So it behooves us to remind our employees of their responsibilities pertaining to the secure use of the company email and messaging systems. Any employees of this company can have NO expectation of privacy concerning email, phone, IM, Text messaging, web browsing or data   when using company resources. These resources include but are not limited to: The company provides internet and email access solely for business purposes. We encourage the use of email and instant messaging in order to help facilitate the speedy communication between departments and branches. The company provides these technological services in an effort to represent our company in the most productive manner possible to our clients. However, we discourage the use of email and instant messaging for personal reasons using company equipment. Such types of use exposes our company servers and clients to electronic problems such as identity theft and hacking. Therefore, it is the responsibility of every employee to ensure our server security by responsibly using the email and messaging system of the company. Any improper use of the Internet or e-mail is not acceptable and will not be permitted. Harassment of any kind is prohibited. No messages with derogatory or inflammatory remarks about an individuals race, age, disability, religion, national origin, physical attributes or sexual preference shall be transmitted. Any deviation by an employee from the aforementioned guidelines for the proper use of company email and instant messaging shall result in the immediate termination of employment and the possible cancellation of his separation and/or retirement

Practicum Experience Journal Essay Example | Topics and Well Written Essays - 250 words - 1

Practicum Experience Journal - Essay Example This was attributed to the fact that at times the nurses had little time to do the documentation, thus compiling the information inappropriately leading to loss of vital information. This problem led to redoing of a lot of documentation at later stages by the nurses. For instance, failure to record full information immediately after a home visit led to inaccurate information since errors arose later when trying to figure out what was done during the home visit. This observed phenomenon is apparently one of the causes of the nursing shortage experienced over the recent past. Most of the nurses perceive this process of documentation as either redundant or potentially unnecessary (Lippincott et al., 2003). However, on the contrary this process is one of the most critical ones in administering effective care to patients. This is because it enables different nurses to keep track of a patient’s development even in the absence of others thus enabling proper cares by different nurses. Therefore, whether the documentation is manual or electronically, it should be done with utmost care so as to enhance accuracy in the information of patients hence efficiency of their

Political Science - international relations Essay

Political Science - international relations - Essay Example America is presently on course for an economic meltdown at the same time the EU and China are thriving. This trend is expected to continue unless drastic steps are taken immediately but much the same as the global warming crisis; the self-inflicted damage has already been done and may not be completely reversible. The current President Bush administration cut the taxes of the rich while increasing military expenditures on The War on Terror, invasions of Iraq and Afghanistan and the rebuilding of those countries. The debt has now exceeded even the Reagan administration’s record levels. It has severely hampered America’s ability to continue to effectively defend itself and will cripple it economically for many years to come. (Suter, 2004). In this time of increased globalization of the world’s financial markets, American legislators are more easily able to borrow from other countries that are experiencing a surplus of money. The United States is regarded as a good investment and has an unlimited ability to secure loans without a problem, but loans must be paid back, with interest. China and other countries own a large piece of America, a potentially disastrous prospect. For example, in February of 2005 the nation’s seventh largest creditor with $53 Billion in holding s, the Bank of Korea, revealed that it intended to â€Å"diversify reserves out of U.S. dollars† (Hirose, 2005). The Dow Jones dropped 174 points and the dollar lost significant value that same day. What if tomorrow, a major U.S. creditor lost confidence in this nation’s ability to honor the debt or decided to exert political influence by means of economic threats related to the debt? (â€Å"America’s Foreign Owners†, 2006). What if they all united against the U.S.? It probably won’t happen anytime soon but the fact that it could happen should be enough to alert Congress to the crisis. One or a combination of creditor countries could cause a sudden and

Motivating Employees Case Study Essay Example | Topics and Well Written Essays - 1500 words

Motivating Employees Case Study - Essay Example Apart from training I would recommend that employees are given more freedom to air their views in terms of working conditions and service delivery to clients. Motivation is a very important factor and therefore would recommend that management reviews compensation rates against industry averages as well as cost of living so that our employees do not start looking elsewhere. My preferred intervention option to the situation at the Argosy, is to critically look at motivation. This is because motivated employees are very willing to work, would commit their time as well as energy towards the attainment of organisational goals. This translates into exemplary service which in turn makes customers happy and portrays the organisation’s public image in positive light. To achieve this I would recommend that employees are allowed freedom to express their personal views without any fear of victimisation and their views be taken with seriousness. This can be implemented immediately and should really change attitudes among employees as they will feel appreciated as part and parcel of the organisation. Secondly is through good compensation and on this I think prorating compensation rates against industry averages and cost of life is very important. A task force should be formed to carry out a study on this within a month and come up with the best possible rate s. In an interview with the Head of the Training Department at a local hospital on their training programs and tracking of the same learnt that training is a very important of any organisation. Equally important is the choice of whether to decentralise or centralise train and how to track the same as tracking helps in identifying gaps and necessary interventions. For this reason the hospital has chosen the centralised option for its HR training function because it is easier to track, obtain feedback on improvements directly from the

Mutterings over the Crib of a Deaf Child Essay Example for Free

Mutterings over the Crib of a Deaf Child Essay The poem is a work of classic poetic prowess. It paints a vivid picture of a world where there is no sound, yet that world is just as fluent in operation as the one with. The poem undertakes the difficulties a deaf child would face in the real world, in contemplation of which he would have to make do with the other 4 senses, and in explaining how he would utilize those, Wright manages to paint pictures in the reader’s head that take him through the deaf child’s way of life were he to experience the same things a normal child would. The images that are conjured up will thus be considered in order to understand what emotions the two speakers are going through as they relay what a deaf child undergoes in his quest to live through the ordeals of a normal life with one sense less. Analysis The poem is depicted as a question and answer session where one speaker addresses the problem the deaf child might have to face in the world and the other portrays the effect of a heightened visual aura as well as more prominent ancillary senses that may make up for his deafness. To communicate this ideology, Wright utilizes the tool of articulating imagery, which forces the reader to visualize what the speaker is relaying and the passion which he relates to it. The first speaker, for example, discusses how important the sense of sound is and how impairment to the same would render a person seriously disabled to the basic sounds one undergoes, such as the bell at school and the cry of the starlings. In reply, the second speaker puts a lot of weight on cherishing life with the remaining senses, which a deaf person has the ability to put into perspective. Thus, every single argument is rebutted, with the second speaker taking careful note of the visual elements that contribute to a person’s knowledge, such as the measure of the clock and the shade crawling upon the rock as the day ends. The questions continue and sleep factors in when the first speaker reinvigorates the need to sleep and wake up on time, which as a child is the responsibility of the parent. Of course, this is a clear indication of how strongly he feels about the use of sound in early childhood as the young one is still learning to get accustomed to the ways of the world. The second speaker is adamant on the use of visual perception to counter all the missing elements of sound, as when the child’s finger bleeds he will learn to get accustomed to pain where as a whistling bobwhite would simply indicate the emergence of night. Conclusion The two speakers were thus planted by Wright to demonstrate the emotional attachments humans attribute to the five senses. The first speaker very obviously arguing the importance of the sense of hearing coupled with an underlying passion for the audible rigors of childhood, during school and as a part of growing up, without which he believes that life may just be incomplete. The second speaker, however, is there to counter that very argument to its roots, indicating the importance of the remaining senses and how they more than make up for the deafness. This, as it were, has a larger than life element, as the second speaker so fervently argues the presence of a higher power, which negates any handicap that the child might face with other qualities naturally gifted to him, such as that of sight and touch. Thus, he is more emotional about his belief in God more than anything else.

The Media And Entertainment Information Technology Essay

The Media And Entertainment Information Technology Essay The Media and Entertainment industry is that sector of business which provides consumers the service and products which keep them updates as well as busy. This sector includes print media, television, radio, film entertainment, video games and casinos. Today this industry can is heavily dependent on the technology. Thus, media and entertainment industry and technology grow hand in hand. The evolution of this industry has brought into practise new business practises and technologies. Enterprise Resource Planning Enterprise Resource planning is a computer based system to integrate business management practises and latest technology. The system integrates various processes of an organisation and helps to achieve the goal of the organisation. Thus, ERP includes the following components; Business Management Practises, Information Technology and Business objectives. In other words, ERP is software that helps in collecting and distributing scattered information across the various departments of an organisation. Thus, at the heart of ERP is centralized data server to acquire information from and supply information to other servers in each department. ERP software architecture includes the various enterprise functions. It includes Human Resources, Supply Chain Management, Customer Relationship Management, Finance/Accounts and Manufacturing. Formerly, ERP were used in large scale industries. But today ERP is used in all kinds of organisation irrespective of field and scale of operation. Advantages It establishes a perfect integration of all the functional areas. The system streamlines various business processes and workflows. There is smooth flow of information across various departments of the organisation. There is an increase in efficiency, performance and productive levels by the use of ERP. It helps in taking decisions, thus enhances forecasting. Improve customer service and satisfaction. The Ideal ERP System An ERP is considered to be ideal if it integrates all the below mentioned processes of the organisation: Manufacturing: Engineering, material planning, production processes, resource planning, workflow management, quality control etc. Financials: Accounts, fixed assets, ledger, cash management and billing. Human Resource: Recruitment, training, labour rules, attendance, payroll, compensations Supply Chain Management: -Inventory management, sales order administration, supply chain planning, supplier scheduling, supply transportation and distribution. Customer Relationship Management: Service, commissions, sales and marketing, customer contact and sales support. Data Warehouse: Information storehouse that can be accessed by organisation, suppliers, customers and employees. ERP Vendors Case Study Company: Melco Crown Entertainment ERP Software: Microsoft ® Dynamicsà ¢Ã¢â‚¬Å¾Ã‚ ¢ AX 2009 ERP Solution Company Overview: Melco Crown Entertainment is owner and developer of casino resort in Macau. The company got listed in NASDAQ in 2006 raising in excess of US$1.14 billion in the process. The company aims to provide the best entertainment experience in Macau. It has 40 different business entities. The company has various properties like City of Dreams, which fulfils the companys goal. The company is one of the largest employers in Macau with more than 10,000 employees. Business Challenge: The company had no prior experience in using a ERP system for all its 40 business entities. Each department functioned on its own. As Melco got listed on NASDAQ it faced strict requirements to meet in the global market. Further, Melco had to meet the requirements of Macau gambling regulations. Thus, Melco Crown Entertainment Needed an ERP which could comply to all this rules. The companys HR and Finance faced challenges due to the heterogeneous nature of business. The time consumed was more and increase in the number of employees made it difficult and costly to support. Further, the nature of business made the company realise the need of better data visibility and management. Thus, the company needed a centralised knowledge management and timely access to business data. Also, the company wanted to improve its productivity and security. The company had a very short time meet all these challenges and implement a ERP solution due to its other on-going projects. Solution: The company studied and analysed three different ERP products. But it was Microsoft Dynamics AX that suited the most for Melco Crown Entertainment. In the words of Mr. Roger Seshadri, Senior Vice President and Chief Information Officer, Melco Crown Entertainment, Microsoft Dynamics AX 2009 ERP Solution has all the ingredients of a world-class enterprise product. We wanted an ERP system with excellent usability and good bang for our buck. Dynamics was the clear choice. Microsoft Dynamic AX Microsoft Dynamic AX is the most easy to use enterprise resource planning solution for small and large scale organisation. It provides the user with software tools which are compatible with tools used every day like MS office. This ERP software makes people in organisation work more efficiently, manage data and gives a competitive edge in global market. For companies in the media and entertainment business, the advancement in technology and era of digital media has brought immense complexity to the industry. Organisations that continue with outdated business management solution may fail to survive in this market. Thus, Microsoft Dynamic AX is one business solution that has helped this industry in the following manner: It manages resources more efficiently. It helps in keeping track of production crew, talent, and other tangible resources more efficiently It reduces cost of operation by reducing the manpower. Various business intelligence tools help produce project report, graphs easily. The software integrates data from all the various aspects of media industry. Thus, giving the company better data visibility and provides information when required. Media industry is constantly in touch with its customers though it products and service. Microsoft Dynamic fosters betters relationship between the organisation and its customers by maintaining proper track of their order and customer satisfaction. Impact on Melco Crown Entertainment: The implementation of Microsoft Dynamic ERP solution overcame all challenges faced by the organisation. This software was a great success for Melco Crown. Today, success of Melco Crown can also be attributed to this business solution. Thus, benefits provided by the software are: Increase in productivity: This ERP significantly increased the employee productivity at Melco Crown Entertainment. Dynamics AX integrated all the application of various business entities, reducing the complexity. The conventional interface of Dynamic AX avoided the complexity of change management and training. Improvement in business processes and compliance: It has provided business process re-engineering and standardisation across all the entities. Most of the process are automated, making less labour work. Dynamic AX has provided a robust financial system with process and system controls, security, workflows and audit trial. The payroll for 10,000 employees is executed faster. The system also manages Macau and Hong Kong labour laws and tax requirements. Centralized Information management: Real time access to information has made Melco Crown Entertainment a tough competitor in the entertainment industry. With integrated and timely information availability has improved the decision making pocess, which helps in planning future goals. Lower IT costs: The company has been able to fulfil the demanding and critical business requirements with less hardware. Thus, IT team can focus on more business value jobs.

John Gardners Grendel as Hero? Essay -- Grendel Essays

John Gardner's Grendel as Hero? "'I cry, and hug myself, and laugh, letting out salt tears, he he! till I fall down gasping and sobbing."1 Â  With these words the reader is introduced to the "hero" of Gardner's Grendel, and the mood is set for the coming pages. How is one to interpret this ambiguous, melodramatic narrator, whose phrases mix seemingly heartfelt emotional outbursts with witty (if cynical) observations, and ideological musings with ironic commentaries? Perhaps this is what makes Grendel such an extremely engaging narrator. A confounding juxtaposition is established in the first pages, in which the reader must somehow reconcile a hideous, murdering monster, with an apparently philosophical, intelligent, wry and thoughtful being. It is clear from the outset, that if Grendel is to be the hero of this novel, then he will not be so in the conventional sense of the word. The Macquarie Dictionary defines a hero as, "a man of distinguished courage or performance, admired for his noble qualities."2 Grendel, Ruiner of Meadhalls, possesses no readily apparent noble qualities, so how then is he to win over the reader? As the question suggests, Grendel has many elements of character that can nevertheless win over his audience, such as his humour, and his intelligence and self-consciousness. In addition to these personal qualities, there are several external factors which elicit sympathy in the reader, and tend to illuminate Grendel by a more favourable light. These include: his indoctrination by the dragon (who encouraged him to believe him that it was his natural role and duty to harass the Scyldings), and his imposed "immortality" (his view of which can be summarised in his comment, "So it goes with me day by day and ... ...tical Review of Long Fiction. Vol. III 4 vols. Pasadena, California: Salem Press, 1991, p 1273 _______. Critical Review of Short Fiction. Vol. III 4 vols.. Pasadena, California: Salem Press, 1991. Rebsamen, Frederick. Beowulf: A Verse Translation. New York: HarperCollins, 1991. End Notes 1 Gardner, John, Grendel, New York: Vintage, 1989, p. 6. 2 Delbridge, A., Bernard, J. R. L., Blair, D., Peters, P., Butler, S., Eds., The Macquarie Dictionary, Second Ed., Macquarie: Macquarie, 1995, p. 826. 3 Gardner, p. 8. 4 Ibid., p. 6. 5 Ibid., p. 14. 6 Ibid., p. 85. 7 Ibid., p. 46. 8 Ibid., p. 51. 9 Ibid., p. 52. 10 Ibid., p. 100. 11 Ibid., p. 74. 12 Ibid., pp. 72-3. 13 Ibid., p. 75. 14 Ibid., p. 9. 15 Ibid., p. 146. 16 Ibid., pp. 21-2. 17 Ibid., p. 24. 18 Ibid., p. 173. 19 Ibid., p. 92.

Corporate America and Modern Society Essay -- essays research papers

Corporate America and Modern Society Large corporations affect most of society today, and these affects have split the U.S. workers into two factions. People are becoming frustrated over companies having huge lay-offs, firing thousands of employees, shutting down businesses, and moving to countries like Mexico to make a bigger profit. What happens to those people who have families to take care of? Where are they going to find money to pay for their children’s medical bills, education, food, and clothing? How are they going to tell their spouses that they now have to work two jobs to take care of costs for their family? Top executives of large corporations often earn millions of dollars a year in salaries, bonuses, and benefits while the vast majority of people who work for them earn moderate wages, sometimes no more than the minimum hourly amount required by law. Some people believe that this type of a system for hourly working is wrong. Others argue that no change is possible without stifling human initiative. H ow might the economic system be changed? Should it be changed? History of Large Corporations  Ã‚  Ã‚  Ã‚  Ã‚   The industrial revolution in America during the early part of the 20th century brought many new changes to society with the introduction of factories, construction, and businesses. As time progressed through the years, small businesses soon started looking to increase their market nationally. As small businesses soon turned into large corporations, they began to spread across the country giving people quality products anywhere in the United States. The economy was booming. Competition between businesses was moving at an incredible rate, producing many products and improving the Gross National Product. America was becoming the most powerful nation in the world. There were plenty of jobs for families to find work. As businesses grew, bureaucratic systems were set up within them to ensure better management. One man could no longer run his business alone. He needed supervisors to reach every employee. Hierarchies were introduced and so businesses were now ran by a select few individuals who were most likely the founders of the company, and they got all the profit. Capitalism   Ã‚  Ã‚  Ã‚  Ã‚  Some people say that today’s minimum wage is not a livable wage. That it doesn’t make up for the cost of living in today’s society... ...ple want a change, there will be a change. Works Cited Cody, David. â€Å"Child Labor†. 1987. http://65.107.211.206/victorian/history/hist8.html (1 May 2002). New York Times. â€Å"Executive Paywatch 2002†. 2002.. http://www.aflcio.org/paywatch/index.htm (24 April 2002). Moore, Michael. The Big One. 1996. Reich, Robert B. Goleman, Daniel. â€Å"Point, counter point†. Training & Development, April 1999. Vol. 53 Issue 4 p26. Eisenscher, Michael. â€Å"Sweatshop Abuses Continue†. Nov. 30, 1997. http://www.hartford-hwp.com/archives/40/041.html (1 May 2002). Kronemer, Alexander. â€Å"Narrowing the Wage Gap†. Monthly Labor Review. Nov99, Vol. 122 Issue 11, p79. Blau, Francine D. Kahn M. Lawrence. â€Å"Wage Inequality: International Comparisons of Its Sources†. 1996. http://www.aei.org/cs/cs6931.htm. (22 April 2002) Kazis, Richard and Miller, Marc S. â€Å"Low Wage Workers in the New Economy†. 2002 http://www.urban.org/pubs/low_wage/index.html (24 April 2002) McCarthy, Jim. â€Å"Salary Gap Continues to Widen† Techniques: Connecting Education & Careers, Mar 2002, Vol. 75 Issue 3, p8. Robertson, Michael. â€Å" The Minimum Wage: Some New Evidence†. Journal of Labor Research, Winter 2002, Vol. 23 Issue 1, p1.

Mafia as Government Essay -- essays papers

Mafia as Government History and Introduction The history of the Mafia began in the ninth century, when a secret society was formed to protect the people of Sicily. Sicily was occupied by Arab forces. A group of Sicilians fled into the countryside to escape, and later to fight, the encroaching forces. This group became the Mafia The group’s original intentions were to create a sense of loyalty and respect for tradition, culture and family. The Mafia protected its' members interests and promoted protected individuals and businesses in exchange for loyalty and monetary tribute. As time passed, and the Mafia expanded to the Americas, the Mafia became more â€Å"criminal†, engaging in provision of illegal services and collection of taxes in defiance of the â€Å"legitimate† government. It is the purpose of this work to argue that the Mafia, a â€Å"criminal† organization, meets the criteria to be considered a government. The terms Mafia or mob used in this work should be considered to be synonymous and to refer to the American Mafia. The Mafia’s structure is similar in nature to a feudal government system, with agents reporting to regional governors, who in turn report to the organization’s leader. While the mob may or may not possess an overall head, individual regions of the mob may be thought of as a form of local government. The Mafia, as it is currently being discussed, exists within the confines of the United States, and thus may be in competition with, or at least overlapping the geographic areas of other government systems. Definitions of Government Ayn Rand has much to say on the â€Å"proper function† of government, but it is unclear as to what she considers a formal definitionon of what exactly categorizes an organization as a government. Her most specific response to the question appears in the opening sentence of â€Å"The Nature of Government†. The opinion is that the use of force and the enforcement of rules should be limited to government. (Rand) Randall Holcombe references Robert Dahl and Max Weber, summarizing their points of view that a monopoly on the use of force in a given area is the defining characteristic of government, thus adding a spatial characteristic to the definition. Holcombe further points out that obviously a monopoly on the use of coercive force is not required as can be seen from examples of ov... ...orms of government will â€Å"die out† over time, then the Mafia must be relatively efficient. Regardless, efficiency is quite obviously NOT a requirement to be considered a government. Conclusion Of course any number of normative arguments may be raised as to the relative â€Å"fairness† of Mafia governance. That it lacks some air of legitamacy or morality is not at issue. The Mafia lacks a constitution, thus enabling a wide range of government action. Rights are accorded to citizens at the whim of government agents, laws may unknown and erratically enforced, shifts within the leadership of government may be violent and have unstabilizing effects on the region. However, none of these points are at issue here. The argument here is not that the Mafia is the best government, or even a good government. It is simply that it meets an objective criteria to be considered as a government. Bibliography: Holcombe, Randall G., â€Å"The Distinction Between Clubs and Governments,† in The Economic Foundations of Government, New York: New York University Press, 1994 (Chapter 5) Rand, Ayn, â€Å"The Nature of Government,† The Virtue of Selfishness. New York: Signet Books, 1964, pp 107-115

Ernest Hemingway: a Farewell to Arms Essay

Is war ever justified? War has been a part of our society since the beginning of time. A Farewell to Arms by Ernest Hemingway is a novel that deals with the justification and commitment to World War I. Frederic Henry, an American ambulance driver for the Italians, struggled to find the answer and ended up loosing his commitment to the war because of words and advice from the priest and his love for Catherine Barkley. He ended up running away from the war to be with his pregnant lover Catherine. Henry’s commitment to the war isn’t genuine. As Henry and the priest discussed who was winning the war at the moment and other subjects, they stated, â€Å"And the ones who would not make war? Can they stop it? † â€Å"I do not know. † â€Å"Have they ever been able to stop it? † â€Å"They are not organized to stop things and when they get organized their leaders sell them out. † â€Å"Then it’s hopeless† (Hemingway p71). In this dialogue, Henry feels as if there is nothing anyone can do to end the war. He feels as if he is stuck in it until he finally dies. He feels that it’s hopeless to carry on anymore if there is no sign of halting. This type of attitude shows he is not committed to the war. While Henry was talking to the priest, he stated, â€Å"They were beaten to start with†¦ put him in power and see how wise he is. † (Hemingway p179). Henry thinks that the people that are fighting with him have already lost from the start because it wasn’t their decision to fight. He’s suggesting that the peasants aren’t fighting their hardest. They were forced off there farms and expected to fight. Henry thinks because they have already been defeated that there is no way they are going to win the war. His attitude again shows that he is not committed or hopeful about the war. Later on when Henry is still talking to the priest they say, â€Å"I hoped for a long time for victory. † â€Å"Me too. † â€Å"Now I don’t know. † â€Å"It has to be one or the other. † â€Å"I don’t believe in victory any more. † â€Å"I don’t. But I don’t believe in defeat. Though it may be better. † (Hemingway p179). Henry is saying that he doesn’t believe in Victory or defeat, but defeat may be better. Henry believes that the only way out of this war is through defeat. The Germans will never give in so the only way for the war to end is through the Italians loosing. He is tired of this war and doesn’t care who wins anymore. If Henry was committed to this war, then he would stay with it until victory is ahead. Henry’s commitment to World War I is not genuine. He doesn’t feel like the war is going anywhere and is aggravated that no one has given in. He doesn’t care anymore who wins the war as long as it’s over. He is no longer committed and just wants to leave. Henry’s commitment was never genuine.

Native American Vision Quest Essay

Vision Quest: A vision quest is a rite of passage in Native American cultures and more specifically the Oji-Cree. It was undertaken by a person when they reached puberty. The vision quest comprised of going to the wild for about ten days to fast. This took place either at the top of a hill or if need be a platform built in a tree. During the vision it is expected that at least one or more spirits would take pity on the individual and become his or her protector in the ordeal as well as a source of spiritual power for life. The carrying out of the vision quest was normally for males only in some Native American cultures; however for the Oji-Cree both males and females participated in this quest. During the vision fast power could be obtained and subsequently enhanced by fasting. During the course of the vision quest an individual would also receive his or her secret name from their spirit protector. The vision quest constituted for half of the spiritual rituals the Oji-Cree would undertake the other half being the shaking tent ceremony. The historical significance of this ritual was it was undertaken by individuals to provide power for themselves. Power was important as the Oji-Cree believed that power was inherent in every living thing and object, thus making it a important part of their way of life. Torah: The torah or also known as the law are the first five books of the Bible. It contains the essence of Judaism as well as ethical teachings and basic guidance. The Torah also contains the Ten Commandments which were given to the Hebrews by the Prophet Moses. The books that make up the Torah are Genesis (creation), Exodus (departure), Leviticus, Numbers and Deuteronomy. Although sometimes it may contain The Prophets and usually the Psalms and other writings however some Hebrew scholars omit the Psalms and other writings. In the Christian faith the Torah is known as the Old Testament. The Torah provides modern day Jews with a explanation of what occurred in the time of the biblical Hebrews, events such as the conquest of Canaan and the exploration into the promised land are written in the Torah. The Torah is an integral part of the Jewish faith and is a corner stone in the teaching and spreading of the Jewish faith. Complimentary religious texts include the Mishnah and Talmud. In addition to providing the Jewish faith with guidelines and commandments the Torah also allowed for the academic interpretation of Hebrew teachings. These studies and interpretations were carried out by men called Rabbis which means teacher or my master. The Torah had increased significance during the Greek occupation of Judah as it became the foundation for the law of Judah in an attempt to preserve Jewish religion. The Torah also saw translation by the hands of the Greeks later on as the Greeks were fascinated by Judaism. This translation was named the Septuagint (in Greek it was Septuaginta) which meant seventy, seventy being the number of translators needed. Qur’an: The Qur’an is the central religious text of the Muslim faith. Islamic adherents believe that the Qur’an is the verbatim word of God. It`s origins start when the Prophet of the Muslim faith Mohammed was approached by the angel Gabriel during the month of Ramadan on Mount Hira. This was a repeat experience as it happened in later points in his life. In light of the fact that he was illiterate, he recited the teachings he had heard from Gabriel and by extension God to his followers who wrote them down. Similar to the Torah and the Bible the Qur’an was a written copy of oral tradition. However while the Torah and the Bible had multiple authors, Mohammed was the sole individual who dictated the Qur’an. In Arabic the word Qur’an means reading or recitation and it is generally believed that the Qur’an was to be the final message of God to humanity, making Mohammed merely the vessel from which this was sent. The Qur’an is tremendously significant to Muslims as in their eyes it is more than just a Holy Book, they see it as divine thought in written form consisting of the very mind and essence of God being communicated through Mohammed to humanity. It is a similar concept to the Christian concept of Logos, which is the Word of God being incarnate in Jesus Christ. The Muslim equivalent of Logos would be the Qur’an. Like the Christian`s Bible and the Hebrews Torah the Qur’an provides the framework of the Muslim faith as well is integral to the carrying out of the religions tenants. The Qur’an has influenced many events across history and can be considered the finest piece of literature in the Arabic Language. Sunni: Sunni is one of the sects of Islam, the other being Shi’a . Sunni is also the majority sect in Islam. The origins of the Sunni sect are intertwined with the Shi’as’ in an event known as the Shi’sm. The origins of Shi’sm derive from the cousin and son-in-law of the Prophet Mohammed named Ali. Most historians believed that Ali was the first male to embrace the Prophet’s message of Islam. His adherents also believed that he was he rightful successor of the Prophet and that he had been chosen by the prophet as the political and spiritual leader of Islam. The Sunnis were the faction who did not believe that the Prophet had selected Ali to succeed him. This clash of beliefs caused a schism with Islam and saw the creation of Sunnis and Shi’ites. While this schism was centuries ago it has significant implications in the modern day setting especially in the Middle east. In Iraq a part of the current warfare which is occurring is between the two groups. While Sunnis are a majority in most of the Muslim world, Iraq is predominantly Shi’a. The President of Iraq Saddam Hussein belonged to the Sunni faction and represented the minority rule over the majority in the country. While the Sunni faction differs from the Shi’a on terms of succession and other doctrine both groups agree that Allah is one and Mohammed is his last prophet. Regarding Islam, Sunni is often referred as the orthodox version of the religion. Bhagavad Gita: The Bhagavad Gita is a 700 hundred verse Hindu scripture. It is a veda or a old sacred book of Hinduism. The Bhagavad Gita is an epic poem describing classical Hinduism and was composed approximately near the end of the pre-classical age and beginning of the classical age of Hinduism. Its writing form is as a narrative of a great battle and is a section of a larger work known as Mahabharata, which was created much earlier in time. The premise of the Bhagavad Gita is :Prior to the battle a great warrior, Ajuna hesitates to fight. His charioteer, Krishna teaches him that it is his purpose and destiny to fight. Ajuna’s charioteer turns out to be an incarnation of the god Vishnu or in Hindu culture an avatar. The Bhagavad Gita is a compilation of centuries of developing worship, mediation and thought. The text consists of developed concepts of classical Hinduism touching on several points such as the gods Vishnu and Shiva and the concepts of karma, dharma, reincarnation and cases. The dimensions of the Bhagavad Gita are 18 chapters and 700 verses found in the Mahabharata. The Bhagavad Gita was spiritually important as it served as a source of spiritual knowledge as well as serves to reveal the purpose and goal of human existence. Master K’ung: Master K’ung or more commonly known as Confucius is one of the most important Chinese philosophers. He is traditionally hailed as the father of philosophical school of Confucianism. In addition to his capacity as a philosopher Master K’ung was also traditionally known as a was a thinker, political figure and educator. Master k’ung was said to have lived from 551-479 B.  C, his teachings were transferred orally by his students, emphasizing a way of life called ren. Ren was defined as right living and was achieved through li or ethical propriety, good manners and traditional ritualistic practices. According to his teachings family was seen as the central vehicle to cultivate these attributes. Master K’ung’s thoughts became available in a book known as the Analects. Master K’ung’s journey consisted of him leaving his life behind and wandering with a band of disciples until he found internal peace. While claims are unlikely, Master K’ung is attributed with works known as the Five Classics. These classics consist of the Shu Ching or Classic of History (writings and speeches from ancient Chinese rulers), the Shih Ching or Classic of Poetry (300 poems and songs), the I Ching or Classic of Changes (the description of a divinatory system), the Ch’un Ch’iu or Spring and Autumn Annal (a history of the state of Lu from 722 to 484 BC) and the Li Ching or Classic of Rites (a group of three books on the Li the rites of propriety. In addition there was also a now lost sixth book called the Yueh Ching or Classic of Music. Maste K’ung had a tremendous legacy which effected the world, as millions around the world would apply his wisdom and thoughts even in this day and age.

Molar Mass by Freezing Point Depression

Lab Name: Molar Mass by Freezing Point Depression Researcher: Isabella Cuenco Lab Start Date: November 9, 2012 Lab Completion Date: November 9, 2012 Table of Contents SECTION NAME I. Introduction II. Procedure III. Data IV. Analysis V. Conclusion PAGE NUMBER ? I. INTRODUCTION Purpose: The purpose of the lab is to find the molar mass of an unknown substance by measuring the freezing point depression of a solution of the unknown substance and BHT. Hypothesis: If the freezing point depression of a solution of an unknown substance and BHT is measured, the molar mass of an unknown substance can be found.Pre-Lab Questions: 1. a. Determine the freezing point depression 53. 02 – 50. 78 = 2. 24 Â °C b. Calculate the molar mass of the unknown substance 7. 1 Â °C/m X 2. 04 g (solute) X 24. 8 g (solvent) X 2. 24 Â °C = 260. 0 g molar mass = 260. g 2. What are colligative properties? Colligative properties are properties of a solution that change when the condition of the solution chang es. II. PROCEDURE Part B 1. Set up a Bunsen Burner, ring stand and clamp, as shown in picture below. 2. Fill a beaker with 100 mL of water 3.Place beaker on ring stand, and light burner to test that blue of flame is hitting the bottom of the beaker; once it is, turn burner off. 4. Using a mortar and pestle, crush 0. 5 g of BHT. 5. Pack the BHT into a small capillary tube. 6. Using a rubber band, fasten the capillary tube to a thermometer, ensuring the bottom of the tube lines up with the thermometer bottom. 7. Clamp the thermometer/tube, ensuring the thermometer and tube are in the water. 8. Begin to heat the water and observe the tube. 9. Once the BHT has melted (turned from white powder to clear), turn off the heat, and record the temperature at which the BHT melted. 0. Once cool, dispose of the BHT and tube. 11. Using a mortar and pestle, crush 0. 1 g of cetyl alcohol. 12. Using a mortar and pestle, crush 0. 5 g of BHT. 13. Pack the BHT and cetyl alcohol into a small capillary tu be.14. Repeat steps 6-10 for the BHT and cetyl alcohol. III: RESULTS (DATA & OBSERVATIONS): Part A (Sample Data given): Trial #1Trial #2 Mass of empty test tube #1, g18. 235 g Mass of test tube #1 + BHT, g26. 292 g Mass of BHT, g8. 057 g Mass of weighing paper, g0. 221 g Mass of weighing paper + cetyl alcohol, g1. 236 g Mass of cetyl alcohol, g1. 15 g Mass of empty test tube #2, g18. 689 g Mass of test tube #2 + BHT, g26. 679 g Mass of BHT, g7. 990 g Mass of unknown, g1. 656 g Temperature in ? C: Time, in secondsPure BHTBHT + cetyl alcoholBHT + unknown 085. 085. 576. 8 2080. 084. 974. 7 4075. 881. 674. 5 6072. 078. 672. 2 8069. 076. 369. 8 10068. 873. 567. 8 12069. 072. 065. 9 14068. 869. 764. 3 16068. 667. 462. 9 18068. 465. 561. 6 20068. 264. 260. 4 22063. 661. 1 24063. 861. 5 26063. 761. 6 30063. 561. 2 36060. 5 420 480 Part B: Melting Points: Pure BHT71. 9 ? C BHT + cetyl alcohol68. 5 ? C Masses:BHTCetyl Alcohol Solution #1 – BHT + Cetyl Alcohol, g0. 5 g0. 1 g IV. ANALYSI S: Post- Lab Calculations Determine ? Tfp for the solution cetyl alcohol and of the unknown substance in BHT. Calculate the molality of the cetyl alcohol solution and use it to determine the value of the freezing point depression constant, kfp, for BHT. Use the calculated value of kfp, along with the masses of the unknown solute and BHT, to find the molar mass of the unknown solute. molality of cetyl alcohol solution = 0. 5 m kfp of BHT = 4. 0 ? C/m molar mass of unknown solute = 240 g/molPost-Lab Questions 1. The following errors occurred when the above experiment was carried out. How would each affect the calculated molar mass of the solute (too high, too low, no effect)? Explain your answers. a. The thermometer used actually read 1. 4 ? C too high. b. Some of the solvent was spilled before the solute was added. c. Some of the solute was spilled after it was weighed and before it was added to the solvent. d. Some of the solution was spilled after the solute and solvent were mied b ut before the freezing point was determined. 2.What was the least precise measurement in the experiment? How does this limit your significant digits? 3. Did the solutions show any evidence of supercooling? 4. Why is it advantageous to choose a solvent that has a large value for Kfp? 5. Explain why the pure solvent shows a level horizontal curve as solidification occurs, but the curve for the solution slopes downward slightly. V. CONCLUSION When the freezing point depression of a solution of an unknown substance and BHT is measured, the molar mass of an unknown substance is found. The hypothesis

Critical Issues For The United States

Deliberation suggests careful thought or reflection, consideration of alternatives, but may also imply public discussion, processes working toward collective judgments. For different reasons, liberals and their critics would agree that deliberation is central to citizenship. For liberals, deliberation in the public sphere is instrumental to the purposes and interests of free individuals, combining with other private citizens to articulate and pursue common interests. For those with a more communitarian perspective, public deliberation is part of the process through which citizens are socially constituted and democratic participation is thus intrinsically rather than instrumentally valuable. At Syracuse University’s Maxwell School of Citizenship and Public Affairs, we have developed a team-taught, cross-disciplinary social science course which emphasizes public deliberation not only on policy issues, but on the meaning of citizenship itself. Our course entitled Critical Issues for The United States – along with its sister-course, The Global Community – originated with a year-long process of intensive discussion and planning among a group of faculty drawn from the various academic departments and programs of the Maxwell School†¦ The courses we developed were first offered during the 1993-94 academic year, and have undergone annual revisions – some modest, some more substantial – ever since. The fundamental ideas underlying the courses have not changed, however: they remain focused upon citizenship, understood in terms of practices of public deliberation. Our courses were designed as multidisciplinary survey courses which would, in the process of discussing issues important to the lives of our students, introduce them to some of the major concepts and modes of analysis employed in the various social science disciplines represented at the Maxwell School. There was from the outset, then, a sense of multiplicity of perspective built into the core concept of these courses. They would not present a single seamless vision of social life or seek to find the one right answer. Rather, they would present multiple interpretations of each issue we dealt with, some convergent, some in direct conflict. We would try to link these interpretations to fundamental assumptions about the nature of social life, and to show how these basic conceptual frameworks were related to different normative orientations and political positions — that is, to different practices of citizenship. We would invite students to ponder the implications of the various perspectives we discussed, to consider the consequences for their lives as citizens, but we would not push for closure or consensus. We would emphasize the process of deliberation, rather than any particular result. We expose students to different ways of knowing social reality: the hypothesis-testing approach of orthodox social science, rudimentary rational choice theory, more interpretive understandings of social action, and critical theory models which seek organic links between knowing the world and recreating the world. We try to underscore the idea that different ways of knowing are associated with different modes of action and, ultimately, with alternative possible worlds. How knowledge is socially constructed is thus a crucial dimension of citizenship, and an important aspect of this course. FormatAs part of our emphasis on processes of deliberation, we wanted to move away from the passive, lecture-based format typical of introductory survey courses at larger universities. In many such courses, if students are involved in smaller discussion sections at all, they are typically led by graduate teaching assistants and are at best an adjunct to the primary, lecture-driven substance of the course. In contrast, the Maxwell courses were designed so that two-thirds of students’ class time would be spent in discussion sections of no more than fifteen, led by members of a team representing a cross-section of the Maxwell School faculty. To underscore for students that these discussion sections were not merely the caboose on a lecture-driven train, but were rather the motor of this course, a substantial part of their final course grade (currently 25 percent) is directly linked to their level of participation in these discussions. Particular faculty members meet twice each week with the same discussion groups so that a sense of mutual familiarity and group identity could develop, fostering candor in discussion and a willingness to think out loud. Once a week, rotating pairs of faculty share the responsibility of lecturing to a â€Å"plenary† in which all the discussion sections meet together. These lectures typically present alternative perspectives or ways of thinking about some general question or issue area. Faculty attempt to â€Å"model† intellectual activity for students, thinking through the strengths and weaknesses of various perspectives, underscoring their implications for politics and social life. Often, faculty will present perspectives with which they do not agree, and will state so at the outset. In this way, they may illustrate for students that there is an intelligible train of reasoning behind each position, and that our fist task as critical thinkers and citizens is to try to understand that reasoning. Implicitly we pose the question: why would reasonable people hold such a view? In the first instance, then, our objective is to help students to feel the attraction which draws scholars and citizens to a particular perspective, its intellectual power, its political promise, its vitality. We then try to explore the tensions or limits of each perspective. Again, the emphasis is on deliberation rather than mastery of a given fund of â€Å"knowledge†, but we do expect students to understand key concepts, arguments and supporting evidence for each of the major positions we deal with, and ultimately to be able to incorporate these into their own critical judgments and deliberations. To deemphasize rote learning, we abandoned conventional exams altogether. Instead, frequent writing assignments are integrated into the course as one more mode of deliberation and discussion. Students contribute regularly to a computerized â€Å"citizenship log† in which they are asked to exchange comments on a particular issue or idea in the course material. To encourage students to come to class prepared to actively discuss the material at hand, we may ask them to write a brief paragraph responding to each day’s readings and perhaps to post this response on the electronic log for other members of the class to see. In addition to addressing regular prompts from the faculty, students may also engage each other on the electronic log, continuing or anticipating classroom discussions. Often, faculty will review students’ e-log entries prior to class and use them to construct an agenda for more focused group discussion. We also employ more traditional forms of writing. From time to time, we ask students to write very brief (1-2 page) response papers which focus their attention directly upon substantive points judged by the faculty team to be especially significant. Frequently these will be concepts or issues which will be important for future deliberative essays. This helps students early on to begin come to grips with key claims or ideas, and enables the faculty to gauge their success in doing so. This may be a useful diagnostic tool: disappointing performance on response papers may then signal to us that particular students need additional help with key concepts, or they may reveal that the entire class needs to spend more time collectively working through some especially difficult points. Finally, each major unit of the course culminates in a somewhat longer â€Å"deliberative essay† in which students are asked to critically assess various perspectives and formulate a position relative to the major theme or issue of that unit. These essays are kept short (typically around five pages) in order to encourage students to be as concise as possible, to make deliberate decisions about what material is most significant, to develop summarization skills and to preclude the â€Å"kitchen sink† approach to paper writing. To aid students in the development of essay writing skills, the faculty have prepared extensive writing guidelines which include such fundamentals as how to construct and support a reasoned argument, how such arguments differ from assertions of opinion, how to use sources and avoid plagiarism. To reinforce our seriousness about the development of analytical writing skills, our grading criteria are keyed to these guidelines and we provide extensive written feedback on essays pointing out where there is significant room for improvement. We also make available to students annotated examples of especially strong essays so that students can see for themselves the kinds of work they are capable of producing and what faculty graders are looking for in student writing. Altogether, students would write 5-8 papers of various lengths, and anywhere from a dozen to several dozen computer log entries. To aid faculty in designing these writing assignments, and to advise students on how to construct them, our faculty team includes an instructor from the university’s writing program who has been involved in course planning from the outset, is familiar with the readings, attends all our lectures, and participates actively in faculty meetings. We have found the writing instructor to be especially valuable in helping us to design writing assignments which balance the open-endedness necessary for real deliberation with the concreteness required to hold student interest. In keeping with this relatively open-ended format, we avoided adopting any standard textbooks, and instead assembled a custom reader which presents students with the challenge of interpreting multiple voices and engaging a variety of perspectives. In addition to our reader, we assign three books representing particular positions on each of the major issues under discussion. To maintain creative tension and space for deliberation, we are careful to include in our reader several counterpoints to each of the books we assign. Our goal is to provide students with enough material to construct a critical and also a supportive position with regard to each major reading. We have also developed a home page on the World Wide Web in order to give students the opportunity to explore the vast array of resources available in cyber-space. Our home page contains all the materials which would be found in a syllabus, together with guidelines for the different kinds of writing assignments students will encounter, annotated examples of strong student essays, information about members of the faculty team, links to computerized discussion forums for each class section, and links to a variety of resources external to the university. Newspapers and magazines, government agencies, political parties, advocacy groups, think tanks, data bases and archives are made accessible through our web page. Our hope is that this array of electronic resources will not just facilitate learning through the classroom experience, but will also prompt students to consider the links between issues and perspectives discussed in class and those they encounter in the media and on the web. To further encourage this, we directly incorporate web materials into some of our class sessions: for example, we used material from the web sites of industry, environmental, and citizens’ groups to facilitate a role-playing exercise in which groups of students were asked to interpret the position of a particular group and to come to class prepared to assume their identity and negotiate with others based upon what they had learned from the web sites we assigned. Substantive VehicleCritical Issues for The United States began as a series of debates on issues which faculty planning teams thought to be important ones for students as citizens. Early versions of the course focused upon such issues as: individual rights and the responsibilities of citizenship; the size and scope of federal government as well as the relative merits of governmental centralization and decentralization; unequal access to quality education; race and affirmative action; and the environment. However, over successive semesters, student evaluations suggested that these issues and the arguments relevant to them were being perceived as separate and disconnected. The course was not providing students with a way to connect these discussions to contested visions of civic life, to see that positions on different issues might be linked by similar understandings of citizenship, to understand that policy debates are also debates about the kind of society we wish to live in and the kinds of citizens we want to be. To provide a substantive vehicle which would refocus the course on contested meanings of civic life and citizenship, and to help students see more clearly the linkages between these visions and particular political positions, we introduced a new integrative theme for the course as a whole: â€Å"the American Dream reconsidered†. We ask students to deliberate on questions such as the following: What has the American Dream meant historically? What meanings does it have for people today? How do visions of the American Dream help us to think about ourselves as citizens, and what difference does it make if we think about the Dream in one way or another? How have issues of race, class, and gender figured in various interpretations of the Dream? Are there nationalist or nativist undertones in some or all versions of the Dream? Can, or should, the prevailing interpretation of the American Dream survive into the 21st century? To engage students on issues where they feel they have some stake and where they already know something, we approach these questions not in the abstract but as they have confronted us in three major areas of public controversy. EconomyWe ask whether the American Dream has been associated with the rise of a large and prosperous â€Å"middle class†, and if that version of the Dream is threatened by economic changes currently underway. What kinds of economic conditions are needed to support the Dream? Who can, or should, participate in such prosperity? What is the meaning of participation in an economy, and how is that participation related to different notions of citizenship and community? This unit of the course introduces the basic market model, emphasizing individual choice and the role of prices as transmitters of both information and incentives. We present the case for the proposition that, in the absence of external intervention, individuals acting in pursuit of their own self-interest will realize through market institutions the most efficient allocation of resources. This implies a limited role for government and a tolerance for the economic and political inequalities which are intrinsic to a system of individualized incentives. We present the classic critique of governmental policies aimed at fostering greater equality: such policies are counterproductive insofar as they distort price signals and undermine incentives for the efficient allocation of resources, and are undesirable since they restrict individual liberty. On this view, then, the American Dream entails the protection of individual rights and liberties and a system of opportunity in which individuals are rewarded in proportion to their hard work and merit. America became a wealthy and powerful world leader through the pursuit of this vision of the Dream and, to the extent that we have in recent decades experienced diminished opportunity, prosperity and power, it is because we have strayed from the original version of the Dream. We also present in this unit a view of the American Dream of individual reward and prosperity as embedded in sets of social institutions which unequally allocate power, wealth and knowledge, and which limit opportunities for meaningful self-government. These inequalities are woven through relations of class, race, and gender, and have intensified in recent years as the American economy has become more polarized in terms of power, income and wealth. This view offers its own vision of the American Dream, one which has markedly different political implications from the first view. The political horizon projected by this vision of the Dream constitutes a community of actively self-governing citizens. To the extent that economic institutions foster inequalities which preclude the realization of this Dream of participatory democracy for all citizens, institutional reforms aimed at equalization and democratization are warranted. We then explore some of the reforms proposed by critics of the contemporary American political economy, as well as the concerns which a more individualistic perspective would raise about those proposed reforms. EducationWe look at education as a pathway to a better life for individuals, or as a prerequisite of an actively self-governing community. What kind of educational system do we need in order to fulfill different versions of the Dream? How are different visions of citizenship implicated in contemporary debates about educational reform? We explore problems of unequal access to quality education, both in K-12 public schools and at the college level. We examine analyses which argue that some Americans receive first-rate education at public expense, while there are entire classes of citizens who are not provided with education adequate to enable effective participation in public deliberations, and thereby become disempowered, second-class citizens. Accordingly, some prescribe a more centralized and uniform administration of public education in order to eliminate the grossest inequalities and insure for all citizens the â€Å"equal protection of the laws† promised by the Fourteenth Amendment. We also explore arguments which locate the problems of public school systems in over-centralized and bureaucratized administrations, and which prescribe institutional reforms which move education closer to a competitive market model based upon consumer sovereignty and choice. Finally, we grapple with the dilemmas of affirmative action in college admissions, and ask how a liberal individualist society can cope with persistent inequalities of race in higher education. EnvironmentWe look at the relationship between the natural environment and the American Dream. Can the prevailing vision of the Dream coexist with a healthy environment? Can we imagine more environmentally friendly versions of the Dream? What would be the broader social and political implications of enacting a more environmentally sustainable vision of the American Dream? We examine the anthropocentric view of nature as having value only insofar as it serves human purposes, and which further suggests that the market mechanism is the best way to determine to what extent humans should exploit the natural environment. Establishing property rights over natural resources creates a direct incentive for their wise management. Further, the price signals and incentives of the market will call forth effective substitutes in response to resource shortages and new technologies which may minimize or eliminate our costliest environmental problems. This â€Å"free market environmentalism† is entirely consistent with the individualistic vision of the American Dream, promising consumers a world in which self-interested market behavior continues to generate high standards of living into the indefinite future. This view is encapsulated in Jay Lenno’s snack chip advertisement: â€Å"Eat all you want; we’ll make more†. In contrast to this market-based view, we also examine the perspective of environmentalists who suggest that our relationship with nature is best viewed not in terms of the instrumental exploitation of an external object, but rather as a necessary aspect of any sustainable human community. On this view, then, our obligation as citizens of the community extends to future generations, and we must make environmental decisions based upon social norms of long-term sustainability. Such decisions cannot be made through the instrumental calculus of the market, but must instead be made through processes of public deliberation. This, in turn, requires institutions to support such processes of democratic deliberation and citizens competent to participate in them, and thus also suggests certain linkages to the other units of our course. In addressing each of these critical issues we hope to lead students to ask: What does the American Dream promise? Does it mean individual liberty? Does it mean democracy? Does it mean equality? Does it mean opportunity for material success? A â€Å"middle class† standard of living for most, if not all, citizens? The freedom to succeed or to fail? Freedom from oppression or poverty? Is it a promise of a better life for individuals? A better society in which all of us can live? Is mass consumption a necessary centerpiece of the Dream, or might it involve a more harmonious and balanced relationship with nature? What can, or should, we expect from the American Dream now and in the future? And what do those expectations mean for our own practices of citizenship? In these ways, we try to encourage our students to see this course as being about themselves, their political community and their future. In that sense, the course as a whole represents an invitation to enter into the public deliberations which are at the heart of various understandings of citizenship. ReflectionsI came to these special courses with some modest experience of teaching discussion-oriented and writing-intensive courses. After an introduction to the teaching profession which involved lecturing three times a week to faceless crowds of 250 or so students, I was fortunate to be able to teach international relations for several years in the Syracuse University Honors Program. These were some of the best students at Syracuse, accustomed to putting serious effort into their education and expecting a more intensive learning experience. It was exhilarating, a whole new kind of teaching for me: the students were eager to learn and it seemed as though all I had to do was present them with some challenging material and prompt them with a few provocative questions and off they went, teaching each other and, in the process, teaching me about teaching. Eventually, though, I began to feel a nagging sense of guilt, inchoate at first, increasingly clear later on. I was doing my best teaching with those students who least needed my help. In that sense, I began to feel that I wasn’t really doing my job. Then I was offered the opportunity to join the Maxwell courses. Reflecting back now on five years of continuous teaching with these very special courses, the thing from which I derive the greatest satisfaction is that we have been able to create for a cross-section of first and second year students a learning experience very much like that which was previously the privilege of Honors students. In that sense, our courses have been about the democratization of education, as well as the education of democratization.

Latin America News Review Essay Example | Topics and Well Written Essays - 250 words - 2

Latin America News Review - Essay Example Fossil fuels include petroleum, coal and natural gas. These sources of energy are non-renewable. Lack of deliberating a course towards sustainable development would lead to depletion of the non-renewable energy sources. Big oil corporations hinder the development of renewable sources of energy, and the also receive the government’s support since they are a significant source of government revenue through the immense taxes they pay. A study by Mark Jacobson (2009) aims at strategizing on how a hundred percent of the world’s energy is achievable through the use of renewable sources. With the changes the world has been experiencing, campaign on the use of biofuels has been on the rise since it is a more sustainable source of energy. The Latin American governments have been creating awareness and opportunities such as tax incentives to companies that utilize green energy in their production activities. Renewable sources of energy include solar power, biogas, bio-diesel, bio-ethanol and algae concentrates. In Brazil, production of vehicles that use biofuels is ongoing (Digest 2015). As at now reliance on fossil fuels has been on the decline since the introduction of fuel blends. For1 example, diesel that is a fossil fuel may be combined in bio-diesel to produce a more sustainable source of fuel. The Latin American governments should, therefore, strategize and formulate policies that will encourage the use of biofuels and green energy. Through this, the countries will not only experience economic development but also will ensure that the development is sustainable. Digest, Bio fuels. positive review of sustainable development of biofuels in latin America and the Caribbean. Washington, February 16th, 2015. http://www.biofuelsdigest.com/bdigest/2015/02/16/positive-review-of-sustainable-development-of-biofuels-in-latin-america-and-the-caribbean/ Lawrence, Frank Thomas and John. Conversion to renewable energy is going

MY LIGHT AND SHADOWS Essay Example | Topics and Well Written Essays - 750 words

MY LIGHT AND SHADOWS - Essay Example t business ethics are guided by law while others are just basic framework through which a firm may choose to follow as a strategy to gain public acceptance. It therefore means that business ethics are implemented by companies in order to a certain level of trust or acceptance between clients and different market stakeholders. A number of biblical scholars have tried to summarize what the Bible has to say about business ethics and so does scholars in business word (Schneider et al. 2003) . A good example is Frederic Phillips, former president of Philips Electronics and Jerry White, a biblical scholar (Richard, 2010). The two individuals provide Caux round table and biblical review of business ethics respectively. Caux Round Table and White’s Biblical principles share a number of similarities in their bid to explain business ethics. The two versions of business ethics for instance believe that the world business community should be actively involved in improving economic and social conditions that can ensure world peace and stability. Caux Round Table affirms this by arguing that business behaviors or practices the relationship among nations and the prosperity and well-being of us all. In its first principle, Caux Round table concludes that business has a role to play in improving the lives of their employees, customers and shareholders through the wealth they create. In explaining the principle of the economic and social impact of business Caux Round table stipulates that business should contribute to economic and social development not only countries in which they are established but also the community as a whole (Spohn 2009). White’s Biblical principles share on the other hand through the third guideline, being a servant, explains how business impact live of not only their customers but also the community at large. The guidelines also advocate for reasonable profits as any other high charges are likely to exploit the public. Both the two approaches to

Close Reading about Poem Essay Example | Topics and Well Written Essays - 750 words - 1

Close Reading about Poem - Essay Example Besides, in an otherwise regular iambic pentameter, the poet also exploits a variation of accents to create a noticeable rhythm. For that matter the line 6 in the sonnet shows no distinctive alternation of the short syllables and the long syllables. The expressions â€Å"precious friends hid† and â€Å"dateless night† show a matching stress. The poet has also used assonance to add melody to the sonnet. For instance, the ‘e’ sounds in â€Å"When to the sessions† and â€Å"summons up remembrance† in the first two lines. The other particular thing that makes one appreciate the technical mastery of the poet is that he creates a sense of balance in the sonnet by linking enjambment in the 10th line of the sonnet with caesura in the 5th line. In Sonnet 29 one really feels sympathetic and sorry for the poet as he confesses that he lacked in the qualities required to be materialistically successful. However, the amazing thing is that the poem ends with the positive idea that sincere relationships can extend happiness and worth to an otherwise unsuccessful life. In the line 10 -12, the poet makes use of simile as he compares his depressed mental condition to a lark. This indeed enhances the dramatic element in the sonnet. Similarly the poet while saying â€Å"trouble def heaven† uses personification to convey his spiritual agony. Thereby, the Sonnet 29 is particularly rich in symbolism and allegorical implications. It is a well contrived sonnet primarily relying on a masterful use of sound patterns to achieve impact. The iambic pentameter in this particular sonnet throughout remains consistent. This consistent use of iambic pentameter when matched with an abrupt use of the literary device called ‘turn’ amply enhances the overall appeal of the poem. In this sonnet Shakespeare makes a skillful use of the tone and the diction to make

Questions for Consideration (7-8) Assignment Example | Topics and Well Written Essays - 250 words

Questions for Consideration (7-8) - Assignment Example Since there is a similarity in the business operations irrespective of whether it is a small business or a large organization, then there should be no differential accounting. Furthermore, the introduction of differential account would lead to the formation of new accounting standard boards that would come up with the rules and regulations. This would require educating the auditors, financial analysts and accountants all over again. This would cost organizations a great deal of cash. Furthermore, there would be inconsistencies in financial records in case of dealings between the small companies and the large corporations. It would also not be cost effective for a private company that wants to go public since they would require changing a whole accounting system. In my opinion, the principles-based approach of coming up with accounting standards is better as compared to the rules-based approach. This is because the approach is not new to the U.S standard settings. Moreover, the approach has been in use for over 20 years thus financial departments of organizations are conversant with its framework. In addition, the principle-based method is detailed and precise for use. The approach also allows the developing of accounting from the conceptual framework ensuring a broad application and avoiding exceptions (Alexander and Britton 219). If the principle-based approach is universally adopted, there are several potential problems that may be experienced in the future. The increasingly detailed rules in the approach of the method would lead to accountants concentrating more on the required form rather than the substance of transactions. Furthermore, the required complex details of the method may lead to accountants structuring their business’s reports around the rules. This would lead to undesired accounting results (Alexander and Britton

Why was there a considerable delay to the introduction of universal Essay

Why was there a considerable delay to the introduction of universal suffrage in France - Essay Example This section will provide detailed description about the Napoleon laws that promoted women subordination, the French political attitude towards women’s rights to vote, civil rights activists’ involvement, the role of the fight for power in the delay, and eventually, the change in French law that allowed women to vote and contend for official positions (Ringen, 2009; Reynolds, 2002). Women may have been subordinated in France before, but the Napoleon’s Civil Code of 1804 reinforced this subordination. Even after their rights were expressed in previous years, this law meant that they would still not be allowed to vote. This went on until 1890s when women’s rights activists became stronger in advocating for the women’s rights. This was when the stained political minds were heard (Boxer, 1982; Reynolds, 2002). This section will describe in detail how the above factors led to the

Jewish Cosmopolitanism in the Modern Era Essay Example | Topics and Well Written Essays - 1000 words

Jewish Cosmopolitanism in the Modern Era - Essay Example As the Jews started to prosper in there respective settlements, so did Anti-Semitism grow and developed into one huge monster that today’s history still recalls. Anti-Semitism is defined as the hate towards people of the Semitic group. This hatred is defined in various forms that include cultural, political, economic, religious, racial, and apocalyptic. Milestone events that marked the height of Anti-Semitism included the First Crusade back in 1096, that happened in France and Germany, The Massacre of Jews in Spain in late 1300s, Expulsions from England, Portugal, Russia and Soviet Republic. The peak of all these was the Holocaust by the Germans under Adolf Hitler. All these revolutions were about Jewish clearance due to many aspects relating to Anti-Semitism. The above historical events changed the Jewish perception of themselves. This was from the new definitions that were given of the Jews in the many expulsion revolutions that were Anti-Semitic. General fear of being assoc iated to the Jewish culture with an imagination that the same could eventually happen and the same fate repeat itself allover again is another main cause of change. These two causes have redefined the modern Jews, turning them into a cultureless population spread allover the world, and minority seclusions with respect to discrimination they faced back then. This has caused tremendous assimilation where the current Jewish has turned into a cosmopolitan culture, giving no origin or definition. This paper shall analyze some of the causes that the city has had in the identity-building process that has resulted into the evolution of the traditional Jew into an independent modern-day Jewish Cosmopolitan. The changes of the Jews shall be attributed to the main Anti-Semitic hatred forms that attributed the Jews as unique, thus deserving the hatred they received, and still to some reasonable measure, still receive. These are cultural, economic, religious, political, apocalyptic, and racial p erceptions. Major cities in the world are cosmopolitan; meaning that they host diverse cultures, races, religions and tribes. Based on the Anti-Semitic belief by the Jews that predominantly having the desire to exercise the Jewish Culture would lead to the easy identification of Jews, much care is taken. There is also a belief that since the Jews were considered as the Chosen Lot, there was a tendency of them wanting to overturn any other culture and make people assimilate their culture. The result of this fear made the modern-day Jew take up the cultures of various cosmopolitan groups in the city, gifting them with diverse survival tactics that aped all the communities. This gave the modern Jews an upper hand as they were able to interact with all the groups. According to them, this was a survival skill they had to learn in order not to be distinct and conspicuous for any attack from the Anti-Semites. This was good, but eventually, Jews lose their touch with their culture and thus lose there identity too. Judaism, the main Jewish religion, has had a long misunderstanding with Christianity ever since the emergence of Christianity. This misunderstanding arose from various factors that included the differences in beliefs about God, processes and general conduct. This is despite the origin of the two being from the same historical foundation, usually described as the Second Temple period. The dominance of Christianity has, however, outweighed Judaism with statistics showing a population of 2 billion