Analysis of Salt in India

Schedule of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-1 Course : Integrated Marketing Communication L: 3 Hrs. , T : 1 Hr. , Per Week Total Credits: 7 Objectives: The goal of this course is to furnish the understudies with skill about Marketing Communication, Integration ideas, Media arranging and purchasing ideas. Learning this course would prepare the understudies in working there vocation in publicizing and media arranging. Unit I: Introduction to Marketing Communication Concept; Functional regions of Marketing Communications; How does showcasing correspondence work.Concept of brand-client contact focuses. Unit II: Concept of Integrated Marketing Communication arranging process-distinguishing objective crowd, examining SWOT, deciding promoting correspondence targets, creating methodologies and strategies, setting the financial plan and assessing adequacy. Idea of inner showcasing. Unit III: Creative Concept and Messages; the message methodology brief, the innovative procedure, Unit IV: Message Execution; Message narrating, tone and style, duplicate composition, message consistency, the consistency triangle. Unit V :Media arranging, media grouping, media qualities and shortcomings, Audience the executives and estimation, out of home media, item arrangement. Unit VI: Media focusing on, media profiles, CDI-BDI Determination, ascertaining reach and recurrence, GRP and TRP idea and count, IMC media blend, computing media cost, media booking. Course reading: 1. Standards of Advertising and IMC: Duncan, Tom. †McGraw Hill. Reference Books: 1. Incorporated Marketing Communications: Pickton, D. what's more, Broderick, A. †Prentice Hall. 2. Utilizing publicizing and advancement to construct brands: Blyth, J. â€Pearson 3. Promoting the board by Jethwaney: Pub by Oxford. . Building the Indian Brand: Kapoor, MacMillan Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-2 Course : Brand Management L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The target of this course is to show understudies the expansive subject of brand value and brand the executives. Learning this course would assist them with understanding the key issues in arranging and assessing brand methodologies. The course covers hypotheses, models and different apparatuses which are utilized to settle on better marking choices. Unit I:Brands and Brand Management: What is a Brand? For what reason do Brands Make a difference? Would anything be able to be marked? What are the most grounded Brands? Marking difficulties and openings, Brand value idea, Strategic Brand Management Process The Customer Based Brand value: Brand Knowledge; Building a Strong Brand, Brand-Building Implications. Unit II: Brand Positioning: Identifying and Establishing Brand Positioning, Positioning Guidelines, Defining and Establishing Brand Values, Internal Branding. Picking Brand Elements to Build Brand Equity: Criteria for Choosing the Brand Elements, Options and Tactics for Brand Elements.Unit III: Designing Marketing Programs to Build Brand Equity: New Perspective on Marketing, Product Strategy, Pricing Strategy, Channel Strategy. Utilizing Secondary Brand Knowledge to Build Brand Equity: Conceptualizing the Leveraging Process, Company, Country of Origin and other Geographic Areas, Channels of Distribution, Co-marking, Licensing, Celebrity underwriting, Sporting, Cultural, or Others Events, Third Party Sources. Unit IV: Developing a Brand Equity Measurement and Management System: The Brand Value Chain, Designing Brand Tracking Studies, Establishing a Brand Equity Management System.Measuring Sources of Brand Equity: Qualitative Research Techniques, Quantitative Research Techniques; Measuring Outcomes of Brands Equity: Capturing Market Performance, Comparative Methods, Holistic Methods. Unit V: Designing and Implementing Branding Strategies: The Brand-Produ ct Matrix, Brand Hierarchy, Designing a Branding Strategy. Presenting and Naming New Products and Brand Extensions: New Products and Brand Extensions, Advantages of Extensions, Disadvantages of Brand Extensions, Understanding How Consumers Evaluate Brand Extensions, Evaluating Brand Extension Opportunities.Unit VI: Managing Brands after some time: Reinforcing Brands, Revitalizing Brands, Adjustments to the Brand Portfolio. Overseeing Brands over Geographic Boundaries and Market Segments: Rationale for Going International, Advantages of Global Marketing Programs, Disadvantages of Global Marketing Programs, Standardization versus Customization, Global Brand Strategy, Building Global Customer †Based Brand Equity Text Book: 1. Vital Brand Management: Building, Measuring, and Managing Brand Equity, Kevin L. Keller, Pearson Education.Reference Books: 1. Brand Positioning: Strategies for upper hand: Sengupta, Tata McGraw-Hill. 2. Vital Brand Management by Richard Elliot:â Larry Perc y, Oxford University Press, India. 3. Overseeing Brand Equity by Aaker D: Free Press. 4. The New Strategic Brand Management: Jean-Noel Kapferer, Kogan Page. Prospectus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-3Course : Retail Management L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives:The subject is intended to comprehend the Retailing of Products and Services, the job of Retail in Economy and the different issues identified with Retail like Infrastructure, Merchandising, Store Operations, and so forth. Unit I: Introduction: Retail in India, Size of Retail in India, Key Sectors, FDI in Retail, Challenges to Retail Development, Evaluation of Retail designs, Theories of Retail Development, Concept of Life Cycle in Retail, Business Models in Retail, Services Retail, India Specific Retail Models, Concept of Internationalization, Determining Market Entry, Retail in Asia.Unit II: Strategy and Planning: The requirement for St udying buyer conduct, Factors affecting the retail customer, Customer Decision Making process, statistical surveying, Retail Strategy, Concept of Business Model, Growth Strategy, Retail Value Chain, Ethics in Retailing, Types of Retail Locations, Stepin in picking area, Methods of assessing exchange territory, Retail Franchising, Types of diversifying, Advantages 7 Disadvantages of Franchising, Franchising in India, Legal Issues. Unit III:Merchandise Management: Factors influencing Buying choices, The merchandiser’s job and obligation, Buyer job and duty, Function of purchasing for various kinds of associations, Buying for a solitary/autonomous store, Concept of way of life marketing, Implications of Merchandise arranging, Process of Merchandise arranging, Technology apparatuses for stock arranging, Methods of Procurement, Sourcing, Age of Global Sourcing, Retailing estimating and assessing Merchandise performance.Unit IV: Managing Retail: Private Labels, Need and Evolution o f Private Labels, Process of Creation, Category Management, Reasons for Emergence of Category Management, Components of Category Management, Category Management Business Process, Drawbacks of Category Management, Store Operations and Profitability, Key segments in Retail Operations, Retail Economics, The 5Ss of Retail Operations.Unit V: Creating and Sustaining Value: Store Design and Visual Merchandising, Concept and Principles of Store Design, Elements of Store Design, Visual Merchandising, Servicing the Retail Customer Measuring holes in administration Gathering Customer Information and Enhancing Loyalty CRM, Personal Selling, Retail Selling process. Unit VI:Marketing and Technology: Retail advertising and Branding, Retail Marketing Mix, The STP approach, Retail Image, Retail Communication Mix, Concept of Branding, Retail Management Information Systems, Unique Needs of Technology in Retail, Need for Product recognizable proof, Importance of IT in retailing, Factors influencing uti lization of innovation, Applications of Technology, Internet Retailing, Supply Chain Management, Concept, Need and Evolution, SCM Framework, Integration of SC, Innovations in Supply Chain, Collaborative Planning Forecasting and Replenishment (CPFR).Text Book: 1. Retail Management, third Edition: Swapna Pradhan, McGraw Hills Publications, Reference Books: 1. Overseeing Retailing: Sinha Uniyal, Oxford Publications 2. Retail Management: A Global Perspective, †Singh, Dr. Harjit, S. Chand Publications Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-4Course : Sales and Distribution Management L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives:The goal of the course is to acclimate the understudy with the business tasks and deals the board capacities and dispersion the board. Attempt is to give both hypothetical sources of info and uses of useful perspectives. Unit I: Introduction to deals the executives, building sellin g aptitudes and selling techniques, understanding the business procedure. Unit II: Purpose, Setting up a business association, Basic sorts of deals association. Overseeing deals an area, Managing deals share Unit III:Recruiting and choosing deals faculty, deciding the sort of sales reps, deciding size of the business power; Training sales reps: Developing and leading deals preparing programs, Defining preparing destinations, choosing preparing content, choosing preparing technique. Unit III: Designing and administrating pay plans, Types of remuneration plans and necessities of a decent pay plan; Motivating sales reps: Meaning, Need satisfaction and inspiration, Interdependence and inspiration, Motivation and initiative. Unit IV:Supervising and assessing sales reps Setting gauges of execution, Quantitative and subjective execution models, Controlling salesmen through management. Unit V: Introduction to channel the board. Dissemination channel methodologies. Planning Customer Oriented Marketing Channels. Unit VI: Managing Channel part conduct: Channel connections, control, situating and struggle. Overseeing